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Product Execution

Hands-on product execution under established constraints, across healthcare documentation, eLearning, and product UX, in reverse chronology.

eLearning Program (Group-wide)

Zalo Fresh · 2023–2025 · Sr Director — New Products, Partnerships & Acquisitions

The AZ Gems Group, which Zalo Fresh is a part of, sells seafood more complex than retailers usually need to know. Each species and each frozen format has its own attributes: texture, preparation, suitable applications. Retailers come to us with their own product specifications and we sell against those. Food service is harder. The customers there are restaurant chains, and the salespeople working into them are often not deep on the specifics of seafood. They need to match each product attribute to the menu application in front of the buyer, with cost, scale, and other criteria factored in.

I built the eLearning function from scratch. I licensed an LMS rather than building one, and we built our courseware as SCORM-compliant content so we could move it to a different LMS later if we needed to. I established the workflows for course creation, set up the SOPs, and put together a small team: one visual designer and one instructional designer working with in-house subject matter experts.

The first course was on selling shrimp. Both our own salespeople and the food service customer salespeople completed it and gave it positive feedback. By the time I stepped away in late 2025, the team was running a steady course-production pipeline.

Group-wide eLearning — SCORM-portable course flow A course module authored as SCORM-compliant content flows through a licensed LMS to two audience types: internal Zalo Fresh sales team and customer-side restaurant-chain sales staff. Two alternate LMSes hover above the licensed LMS as portable targets, connected by dashed arrows pointing down. SCORM compliance keeps the LMS choice reversible. Course Creation → LMS → Audiences Course Module SCORM-Compliant Authored In-House Source Content Alternate LMS Alternate LMS Portable Targets Licensed LMS Third-Party Platform Build Not Justified Operating Layer Internal Sales Team Selling to Retailers Selling to Food Service Suppliers Audience — Internal Food Service Suppliers Salespeople Selling Our Products Audience — External SCORM Compliance — Portability Guarantee

Two audiences, one course catalog. SCORM compliance keeps the LMS choice reversible.

Harbor Cardiology

Harbor Cardiology and Vascular Center · 2003–2004 · Product Manager

In late 2003 I joined a cardiology practice in Florida, Harbor Cardiology and Vascular Center, as a Product Manager responsible for implementing two production systems: the practice’s electronic medical records system and its medical billing system. The work was end-to-end product implementation: configuration, customization for specialty workflows, training, change management, and the operational reset that comes with switching live systems in a clinic.

Most of the work went into the documentation and billing flows. Documentation in cardiology practices runs through dictation and transcription with multiple specialty codes. Billing runs through a separate insurance and reimbursement layer that has to reconcile against the documentation. I made changes to both flows that lifted collections by 4%.

A year inside a clinical practice also turned into the founding insight for i‑Script, the healthcare technology company I founded in 2005.

Adayana

Adayana Inc. · 2003 · Product Manager

At Adayana I worked as a Product Manager on enterprise eLearning courseware. The role taught me the foundations of the discipline: scoping work against customer commitments, sequencing roadmaps when multiple stakeholders had competing deadlines, and managing the trade-offs between what we wanted to build and what we could realistically ship. The compliance set we worked against (SCORM, AICC, Section 508) gave those trade-offs no slack, and it was where I first learned that regulated verticals are their own discipline.

DigitalThink

DigitalThink Inc. · 1998–2002 · UX Lead, design team

Where I started my career. Built and led the team designing the company’s product surfaces: content authoring tools, learner experience, and admin tools. The authoring tools redesign reduced production time by more than 20%.