Product Leadership

Scriptase was the document management product I founded i‑Script around in 2005. It needed to fit the workflow clinicians were already running. Physicians dictated using phone lines and digital voice recorders, then sent the resulting documents to other physicians by fax. HIPAA required every part of the audio and document chain to be tracked, encrypted, and auditable.

I designed Scriptase for the practice-level buyer. The decision sat with the practice owner or lead physician, who could evaluate the product, decide on it, and start using it within the same week. Selling to hospitals would have meant procurement cycles and a different product altogether: one with enterprise integrations and a much longer sales process.

The initial version covered basic document management and retrieval in digital formats, along with audio dictation uploads and management. Storage and access were HIPAA-compliant from day one. We expanded the product in subsequent versions with online document editing, phone-line integration, fax transmission, and a clinician-to-clinician exchange so practices on Scriptase could send documents to each other digitally under the same audit guarantees. I am near-fanatical about customer experience, and I continuously refined the workflows for intuitive use and minimal friction.

We grew Scriptase to 56 healthcare organizations with retention above 90%, and the product has been in continuous use since 2005. A small set of clinicians still uses it today.

As Scriptase grew we ran into a production-side problem. Within a few years we were processing thousands of minutes of audio a day across multiple transcription vendors, each with their own quality and turnaround inconsistencies. The industry standard at that time was 24-hour turnaround at roughly 98% accuracy, and the firms running that work had no shared production infrastructure.

Scriptase ONE was the production platform we built to handle that. Phone integration let physicians dictate directly, using touch-tone controls similar to those on a digital recorder. Work allocation, embedded quality checks, encryption, and audit ran through the system end to end.

Turnaround dropped to 4 hours and accuracy rose above 99%. The improvements showed up directly in customer retention: clinicians on Scriptase were getting faster turnaround and more accurate documents than they could get anywhere else. i‑Script was featured in top-10 lists across several healthcare-industry sites and publications.

Once the platform had run inside i‑Script for some time, we licensed it to other transcription firms.

I founded Corli Co in 2016 to build Let’s, a consumer social platform for real-life meetups. The design phase ran through most of 2016. I prototyped the app in Sketch and InVision, working through use cases and workflows.

For the MVP I tried something I had not done before. I broke the application into discrete coding challenges and ran them as competitions on TopCoder, a platform that brokered work across more than a million developers. Two direct reports managed the funnel, and over a thousand engineers competed across the challenges. The model worked for self-contained tasks, but the pieces did not fit together well when stitched into a real application. The MVP that came out was buggy and uneven, and I rebuilt it with a small dedicated team afterward.

We launched in 2017 with engagement and retention instrumented from day one. We grew to around 4,000 installs and I ran the product on cohort data. People downloaded the app, looked at it, and rarely came back.

In early 2019 I ran structured PMF analysis on the data we had. There was no path forward without rebuilding the product around a different use case. I shut Let’s down in July 2019.